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TVS Motor Company — CG Production Partner
Delivering photorealistic automotive content for the TVS Apache 160 2V and TVS X — without a single physical shoot.
Overview
Computer-generated production is not simply a workaround when live-action isn't possible — in many respects, it is the superior approach. Viga completed two distinct projects for TVS Motor Company that together demonstrate the full range of what CG production makes possible: from precise photorealistic still renders and cinematic film, to ambitious narrative world-building for a product reveal.
The Apache 160 2V project required ten photorealistic still renders across a range of compositions and a ten-second cinematic film set on a race track environment — produced entirely in CG with no physical unit, no location, and no specialist driving crew. The TVS X project went further: a narrative reveal film built around the electric scooter, focused on storytelling and world-building, with a fully constructed cinematic environment designed to communicate the character and vision of the product, not just its form.
The Challenge
Both projects presented distinct constraints that traditional live-action production would have struggled — or failed — to meet.
For the Apache 160 2V, TVS did not have physical access to the exact model required for the shoot: the right model year, colour, trim level, and specification. In a live-action context, this would have been an immediate blocker. Compounding that, a live automotive shoot requires trained precision drivers, specialist cinematographers, location permits, and a controlled venue — all carrying scheduling risk and significant cost.
The TVS X project posed a different but equally demanding problem. Across existing promotional material and the physical units available — a mix of prototypes and evolving production models — the surface treatment of the scooter was inconsistent. The brief also called for a cinematic reveal film requiring environments and sequences that would have been impractical or prohibitively expensive to produce in live action — alien planet surfaces, atmospheric space sequences, and dynamic simulations that exist only as computed phenomena.
Our Role
Viga served as the end-to-end CG production partner across both projects. Our responsibility spanned asset creation, environment and lighting, animation, and final render output — working closely and iteratively with TVS at every stage to keep the work aligned with the brief and the brand.
What We Built
Photorealistic stills and cinematic film
built entirely in CG for the Apache 160 2V — ten carefully composed still renders and a ten-second race track film, with no physical unit, no location, and no specialist crew required at any stage
Brand-true colour and material accuracy
defined numerically and rendering identically across every output — for the TVS X, where inconsistencies across prototypes made it impossible for any physical unit to represent the final product, Viga established the single definitive version as it would reach the customer
Exact-specification digital asset
constructed from reference data, ensuring every surface, material, and component reflected the correct product — more accurate to the real thing than a live shoot relying on an imperfect stand-in would have been
Cinematic world-building for the TVS X reveal
encompassing alien terrain with complex atmospheric detail, space sequences, and dynamic fluid, particle, and motion simulations — environments that would have required an outsized special effects budget to produce in live action, delivered within a standard CG pipeline
Fully revisable production pipeline
where geometry, position, lighting, and camera angle remained independently adjustable throughout — feedback was acted on directly rather than queued for a future shoot, and revisions that would have required new production days were handled entirely in post
built with longevity in mind — both the Apache 160 2V and TVS X models can be relit, re-angled, recoloured, and adapted for future campaigns without rebuilding from scratch, returning value well beyond the initial production
Reusable digital assets
The Hardest Problems We Helped Solve
The most demanding part of these projects was not any individual technical challenge — it was maintaining a standard of output where the result is indistinguishable from photography, while solving production problems that a live shoot simply could not have addressed. Building a definitive, brand-accurate version of a product that no physical unit could yet represent. Constructing cinematic environments at a scale and ambition that live production couldn't reach. Keeping creative decisions open and revisable throughout — not locked in on a shoot day.
The real value of CG production lies in what it removes: the constraints that live action takes for granted, and the costs that follow from them.
The Result
Both projects delivered exactly what a live-action shoot promises but frequently struggles to provide — accurate, controllable, brand-true imagery produced on a timeline and budget that traditional production cannot match. TVS received photorealistic stills and cinematic film for the Apache 160 2V, and a fully realised narrative reveal film for the TVS X, with assets that carry long-term value well beyond the initial campaign.
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