Bringing AI to National Broadcasting: How Viga ET's tech Generated Top-Notch AI News Content for Doordarshan

From a top-five finish in the 'Kala Setu' challenge to a successful national pilot, here’s how our AI-first platform is setting a new standard for enterprise content.

In today’s fast-paced media landscape, the demand for high-quality, relevant, and engaging content is relentless. For national broadcasters and large enterprises, this challenge is magnified. How do you produce top-notch content at scale, especially for complex public awareness topics, without ballooning production times and costs?

Viga Entertainment Technology just proved the answer.

We are thrilled to announce the successful completion of a pilot program with Doordarshan, India’s national broadcaster. Our AI-first content engine was used to create a series of high-impact animated segments that were broadcast across the country, tackling critical issues like cybercrime and wedding scams.

This wasn't just a test. It was a testament to how AI-for-enterprise can revolutionize the news and awareness cycle.

🏆 The Journey: Vetted by the Best

Our journey to Doordarshan began with a significant milestone. Viga Entertainment Technology was selected as a top-five winner in the "Kala Setu" competition, part of the prestigious "WaveX Startup Challenge" organized by the Government of India.

This recognition validated our six years of deep-domain expertise in AI for filmmaking and content creation. It wasn't just an recognition; it was a clear signal that our technology is a vital solution for the nation's media infrastructure. This win directly associated us with the winners' program, leading to the pilot with Doordarshan.

🎬 The Challenge: Engaging a Nation on Complex Topics of AI news content

Doordarshan's mandate is to educate and inform a massive, diverse audience. The challenge they posed to us was clear:

• Create compelling animated content for complex, sensitive topics like cybercrime and financial scams.

• This content needed to be clear, informative, and visually engaging.

• Most importantly, it needed to seamlessly integrate with live-action programming, designed to be used by human hosts as a powerful explanatory tool.

Our AI-first platform was built for this exact scenario.

🚀 The Solution in Action: Speed, Quality, and Scale

We delivered. The content we generated for Doordarshan was broadcast nationally, and the results speak for themselves:

• Top-Notch Production Quality: The animated segments were visually sophisticated and clear, making complex information easy for anyone to understand.

• Drastic Reduction in Production Time: Our AI-powered pipeline slashed traditional animation and production timelines, a critical advantage for fast-moving news and awareness cycles.

• Effective, Powerful Messaging: The content successfully supported the human hosts, helping to guide audiences through difficult subjects with clarity and impact.

This pilot proved that enterprises no longer have to choose between quality, speed, and cost. With our platform, you can have all three.

See the Work for Yourself

Here are the bits of AI work that was broadcast on Doordarshan for faster reference.

Here is the complete actual content broadcast on Doordarshan.

💡 Why This Matters for Your Enterprise

This Doordarshan pilot is a game-changer. For six years, Viga Entertainment Technology has been an AI-first leader, pioneering technology for moviemaking. We've even been honored with praise from clients like the legendary A.R. Rahman, who noted our ability to deliver "commendable results for a challenging storyline using real-time filmmaking."

Now, we are bringing that same "top-notch" cinematic-grade AI technology to the enterprise world.

Our successful pilot with Doordarshan solidifies Viga ET as a premier AI-for-Enterprise company. We have proven that our platform can deliver for:

• News Channels: Generate high-quality explainers, infographics, and B-roll for daily news cycles in a fraction of the time.

• Enterprises: Create compelling training, marketing, and internal awareness videos at scale.

• Educational Institutions: Develop engaging and informative content for e-learning platforms.

The Future of Content is Here

If our AI platform can meet the exacting standards, national reach, and rapid timelines of Doordarshan, imagine what it can do for your organization.

You don't need to "wonder" if AI content is ready for the primetime. We’ve already proven it is.

Are you a media house, news channel, or enterprise ready to elevate your content, reduce production time, and deliver powerful messaging?

The next step is to see our platform in action.

Contact Sales