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Pioneering Innovation: India's Imperative Leap from Services to Product Development in graphics

A group of people at the VFX summit and IGDC in Hyderabad

Introduction: At the recent VFX Summit and IGDC in Hyderabad, a stark realization dawned upon industry professionals and decision-makers: India, a burgeoning hub of technological services, faces a pivotal challenge that remains largely unspoken. In this era where service sectors thrive economically, the necessity for a paradigm shift toward product innovation has never been more critical.

The Current Landscape: India's service industry has seen commendable growth, establishing a stepping stone for the country’s economic advancement. Yet, this has inadvertently led to a dependency on external products and innovations. This reliance is particularly evident in the field of visual effects, computer graphics, and gaming – sectors where India has historically excelled in providing services but not in creating proprietary products.

Employees are doing work related to graphics in their PCs

The Core Challenge: The absence of a mainstream semiconductor company and the lack of home-grown software giants akin to Autodesk or Adobe in India is indicative of a deeper issue. Without these foundational elements, we are at risk of merely maintaining the status quo rather than breaking new ground in technology.


Automation and AI: Labour-intensive jobs, which constitute a large portion of the service jobs outsourced to India, are rapidly being automated. This transition, driven by advances in AI and generative AI, is poised to displace the traditional service model, urging an immediate shift toward product development.

Artificial Intelligence image

The Dilemma of IP and Security: Concerns over intellectual property (IP) and security may hinder the sharing of source code, which is crucial for innovation and the development of AAA games and other high-end tech products.

Imge is about IP and Security

The Global Software Ecosystem: While international entities like Ubisoft and Rockstar have a significant presence in India, their billion-dollar ventures are still primarily driven by offices outside the country. This highlights a gap where Indian companies must step in and capitalize on the opportunity to create world-class products.

AI Image

Innovation and Dependency: The dependency on foreign hardware and software stifles innovation. True innovation in VR, AR, and other cutting-edge technologies begins with a strong foundation in hardware and core programming skills – areas where India has untapped potential.

VR, AR hardware

The Educational Landscape: The current educational system in India does not adequately promote the fields of computer graphics, game engineering, or custom engine development – all of which are critical for cultivating a robust product development ecosystem.

AI generated image about a professor explaining to their students

The Content Creation Conundrum: India's content creation is vast, yet there is a noticeable dearth of tech-based products, especially those that transcend the realm of real money gaming apps, which often rely on addictive mechanics rather than technological innovation.

phone displaying real money gaming apps

The Western Model: The success stories of Western products are often the result of a synergy between technology and creative vision – a symbiosis that India must emulate. The West's approach to product development, driven by visionary filmmakers and directors, sets a benchmark for India to aspire to.

Virtual Production

The Economic Implications: The Indian market, driven more by star power than by technological prowess, finds itself in a loop that hinders product creation. This emphasis on services over products is not sustainable in the long run, especially as the industry evolves.

image is about Indian Market

Conclusion: The need for original IP and epic creation in India is paramount. The challenge lies in breaking the cycle of service dependency to foster a market where innovation and product development are not just encouraged but also economically viable.

Call to Action: The insights from the conference serve as a wake-up call. It is time for Indian companies, educators, and policymakers to rally together and carve a path toward a future rich in innovation and originality. Let us commit to this transformation and lead the charge in shaping the tech landscape for the better.

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