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Dubai Expo City AR Experience: Augmented Reality on a Grand Scale

Project type

Location based Entertainment


Jan 2021



In a remarkable venture at Dubai Expo City, we proudly present the "Dubai Expo Project," a large-scale augmented reality (AR) experience that redefines digital interaction. This project, realized in collaboration with Magnopus, a leader in digital experiences, represents a significant milestone in AR technology and its applications.

Leveraging Google Cloud Anchors, our team at Viga ET and Magnopus created a cutting-edge cloud technology platform. This platform enabled users to immerse themselves in an expansive AR environment, covering five square kilometres and offering nearly 250 unique experiences. The scope and scale of this project are unparalleled, providing a truly immersive digital experience to visitors at Dubai Expo City.

Our role at Viga was pivotal in the operational success of this project. We ensured that the digital twin's performance seamlessly synchronized with the virtual world on WebGL. This attention to detail and technical precision was crucial in delivering a consistent and engaging user experience.

The technical team at Viga was responsible for developing, maintaining, and operating the AR tech stack. This robust framework was the project's backbone, supporting the creation and delivery of immersive content. Meanwhile, the creative and content development was expertly handled by the talented teams at Magnopus, bringing engaging and interactive experiences to users.

The technology developed by Viga was integrated into two applications, available on both Android and iOS platforms. These applications allowed users to unlock a world of incredible experiences with just their mobile phones, as they explored the diverse attractions of Dubai Expo City.

This project is not just a demonstration of technological prowess but also a testament to the power of collaboration in creating groundbreaking digital experiences. We invite you to learn more about this innovative project and explore its intricacies through a detailed case study available on our website.

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